Skip to main content

Will Google Gobble up the net?

Google Devta - this is an internal slang we use among our group of friends. Indeed for some of us 'Google Fans' - Google is akin to God. It serves most of all online needs: want to surf the net - use Google Search, want to check email - use GMail, want to read blogs - use Google Reader, want to write a blog - use Google Blogger, want to find out how many INR is $1 - use Google Search [Click to know how], need data from a French website - use Google translator, want to calculate "4 + 4" - use Google Search again! [Click to know how]

But I am sure none of us is a freak enough to propound that Google can take over the internet. However, it seems there are much more die hard fans of Google on the net who feel this way. So much so that there are now debates hosted on popular blogs on this subject.

I guess, such kinds of 'extremist' views have been propounded even in past but in this case they have been coming to light because of the easy accessibility of information. I am sure there were IBM fans who felt that IBM would soon become the powerhouse of the industrial computing, or that Microsoft would become the controller of all the world's documents. Claims that Google can one day gobble up the internet taste similarly.

But we are forgetting that we live in a free world and that there is enough competition for Google to be taking over the internet. And even if Google wins over competition - Blogs, Email and search - are just a small (though growing) part of the internet. There are corporate websites, university LANs, MS Exchange and Domino (Lotus Notes) servers owned by corporations and governments, several websites and domains owned by individuals, and millions of banner ads not distributed through Google Ad Words on the internet.

A friend of mine keeps warning me against Google becoming all powerful and caging me inside a walled (information) garden owned by itself, and resulting loss of privacy, loss of identity, ignorance engulfing us because Google will keep feeding us with information as it wants to.

Why are we forgetting that Yahoo Mail remains the worlds most used webmail solution or that the most popular mailing list service is still Yahoo Groups or that several early adopters of email still stick to their Hotmail accounts!

I guess its ignorance which is the source of fear - so many of us are today unaware of the hundreds of new researches going on in companies and universities to improve our search experience. To point a few outcomes of these researches I enlist - Chacha, Collarity, SpeegleBot, Nayio .... the list is long. Any of these or probably one that is still in the labs might turn out to be the Dark Horse in this race!

Or ... more likely - the very turf of this competition might undergo a change! Who knows whether we will be using the internet as it stands today, 10 years later. Probably we will be on a Mobile internet or a Semantic web or something else ....

Till then ... Google will enjoy its dominance till it lasts! (as did IBM and Microsoft)

Comments

  1. i m trying to imagine what next! - a company (say xyz) challenging such that we'll forget google! (we don't use any other search engines now, do we?)... what could xyz bring on the table!

    ReplyDelete

Post a Comment

Popular posts from this blog

How will travel industry transform post-Covid

Unlike philosophers, journalists and teenagers, the world of entrepreneurship does not permit the luxury of gazing into a crystal ball to predict the future. An entrepreneur’s world is instead made of MVPs (Minimum Viable Product), A/B Tests, launching products, features or services and gauging / measuring their reception in the market to arrive at verifiable truths which can drive the business forward. Which is why I have never written about my musings or hypothesis about travel industry – we usually either seek customer feedback or launch an MVPised version and gather market feedback. However, with Covid-19 travel bans across the globe, the industry is currently stuck – while a lot of industry reports and journalistic conjectures are out, there’s no definitive answer to the way forward. Besides there is no way to test your hypothesis since even the traveller does not know what they will do when skies open. So, I decided to don my blogger hat and take the luxury of crystal gazing...

Learning from 11 years in KPMG

It is only when we give up what we have is when we can embrace the new! I quit my job at KPMG one year ago - 22 January 2016 was my last day with the firm. As I reflect back on that day, it felt more like a graduation day! The eerie mix of nostalgia, excitement, anxiety and blues of missing your friends. KPMG was not just my first job but also a place where I learnt everything that I represent professionally. KPMG is one of the institutions I deeply respect and love – and relationships I have built here will stay with me for my lifetime. In my entrepreneurial career as well, I am often reminded more of all the great things I have learnt over my 11 years in KPMG. An year gone by, I realize these learnings have stayed with me and apply equally to the world outside KPMG. Almost all would apply to those working in role of (internal or external) consultants but several are generic and can be applied across professions. I have tried to change the text so that the learnings sound ...

Vikramaditya - Myth or Reality

  A statue of Vikramaditya at  Vikramaditya ka Tila / Vikramaditya's Singhasan Battisi On a recent visit to Ujjain, I found myself drawn to the city's extraordinary blend of history, mythology, and spirituality. As I stood before the Mahakaleshwar Jyotirlinga, I reflected on its significance as one of India’s most revered shrines. Yet, amidst these sacred surroundings, I encountered narratives of Vikramaditya - the legendary king of Ujjain, celebrated for his valor and wisdom, who's name resonates from the folklore of locals to every part of India. Every time we celebrate a festival in India, it is marked with a tithi i.e. date as per the Indian calendar - which is called the Vikram Samvat calendar, attributed to being founded by Vikramaditya of Ujjaini (the then name of Ujjain). What struck me, however, was the curious fact that despite Vikramaditya’s pivotal place in Indian cultural memory, his existence as a historical figure lacks definitive evidence. My exploration l...