Overuse of technology?

Australian startup Fluc is an innovative new mobile advertising network [where] Users provide Fluc with a profile of their tastes and interests when they sign up for the service, and Fluc uses that information as well as geopositioning data to deliver extremely well targeted ads.

I.e., if the GAP knows you're near a mall where they have an anchor store, and they know from your Fluc account that you fit their consumer profile, then they might pay to send you an ad even if your motives for receiving it may be hazy.

Instead of going through this complex and extremely expensive 'geopositioning' rechnology - Indian Malls are providing the same service through Bluetooth.

Pros - cheap, definitely targeted and users 'opt-in' by enabling their bluetooth connection

Cons - Every Mall must set this up independently, If the user does not make his bluetooth visible to the mall, the promotion cannot be done (but this service is an opt-in anyway)

I suppose I will give full points to the Indian Malls and a bug thumbs down to Fluc!!

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