While reading this article on RWW , I went to Mark Zuckerburg's Facebook profile and lo! I see all of my own contacts on that page as people who subscribed to Mark. What I was probably expecting to see on Mark's page was a list of his close friends, a few close facebook employees or industry veterans etc; not people whose status updates I anyway see on my Facebook stream every few hours.  It's true that seeing that some of my own Facebook friends follow Mark's stream means that I too would be tempted to follow Mark - in fact this is even more true if the page I was visiting for not a public figure like Mark but a mutual friend of a friend, whom I wouldn't follow / subscribe to otherwise. However, Facebook takes the concept of familiarity to a complete extreme. In fact, wherever I go on Facebook, my own network follows me closely. For example, I go to a new Facebook page through someone's recommendation appearing on my FB Stream, it is usually the s...