Skip to main content

How to solve the distracted driving problem
Is talking on the phone while driving illegal? [Part II]

Photo Credits: Flickr user Lord Jim
Humans are cognitive beings, we instinctively get attracted to actions which involve thinking, perception and interaction with others. And the  crucial difference between human cognition and that of other species is the ability to participate with others in collaborative activities with shared goals [Michael Tomasello, Malinda Carpenter, Josep Call, Tanya Behne, and Henrike Moll (2005), Understanding and sharing intentions: The origins of cultural cognition]. Hence, as I argued in the first part of this post  - given a chance, any human will prefer talking and interacting with others, even if it means talking or texting on the phone while driving!

Making laws declaring mobile phone usage illegal is probably the easiest but the most difficult to implement solution to this problem. The solution lies in using technology to circumvent the problem. Humans today do not engage in several non-productive tasks such as those involving physical labour or extreme precision - we have for all practical purposes reallocated those tasks to machines. So why can't we allocate the chore of driving to cars themselves?

The technology to do this is within the our abilities today. "Passenger aircraft have long been able to land themselves. Driverless trains are commonplace. Fully self-driving vehicles are being tested around the world.  Google's driverless cars have clocked up more than 250,000 miles in America. Volvo demonstrated a platoon of autonomous cars on a motorway, in Barcelona a few days ago. In fact, Volvo's new V40 hatchback essentially drives itself in heavy traffic. It can brake when it senses an imminent collision, as can Ford's B-Max minivan." says The Economist.

New York Times reported that other major automobile manufacturers are working on self-driving systems in one form or another. The agni-pariksha (ultimate test of truth) of driverless cars happened when VIAC (VisLab Intercontinental Autonomous Challenge) as an extreme test of autonomous vehicles ran four driverless vehicles on a 15,000 km trip from Parma, Italy to Shanghai, China with virtually no human intervention [references].

Check out this TED video about how driver-less cars can help increase road safety - as he says "Now I think there's a vision here, a new technology, and I'm really looking forward to a time when generations after us look back at us and say how ridiculous it was that humans were driving cars."



However, there are many hurdles in the way of driverless cars - the first being the mundane legal system. The technology is ahead of the law in many areas," citing state laws that "all presume to have a human being operating the vehicle", stated Bernard Lu, senior staff counsel for the California Department of Motor Vehicles as per the New York Times.

The second challenge is a far more complex moral challenge - what happens when a driverless car is faced with a choice between hitting a pedestrian vs. hitting a tree when not hitting the tree would end up injuring the pedestrian outside and hitting the tree will cause harm to passengers in the car. Even more challenging, if such a situation results in an accident, should the programmers at Google be charged? The Google Trolley problem illustrates this moral dilemma in a beautiful way. The Economist captures here these moral challenges in greater depth and in wider expanse for all kinds of autonomous systems, not just cars.

But for now, such larger questions can wait, because we are really not talking about completely autonomous vehicles yet. We need to today settle down at the middle ground of technology aided, human directed driving experience which circumvents the moral challenges, fixes responsibilities on humans, yet makes it safer for us to drive. Take a simple example - several cars are equipped today with proximity sensors which inform the driver through a beep if another car is less than a meter away in the front or less than a foot on the side; parking assist mechanisms also work in similar fasion. Some high end cars come with Electronic stability control which automatically applies the brakes to help "steer" the vehicle upon detecting loss of steering control.

Similarly, we don't need fully self driven cars - can we not extend these safety and control systems? Mobile phone usage is a problem because it distracts the driver, but a distracted driver's attention can be augmented with sensors in the car, so that the car can either apply brakes or auto maneuver itself to the curb to avoid accidents such as fatal collisions, hitting a pedestrian or uncontrolled movement of the steering wheel. If, in spite of sensors, an accident occurs, the onus then falls on the driver eventually - but we need to give the driver a chance to react  to the situation with all available technological tools available.

This also means that we need to make such technology mandatory in all cars irrespective of their price. Safety of human life is paramount, just like we have emission norms for vehicles, we have safety norms, such as seat belts and air bags; sensor based automated safety mechanisms also need to be made a part of such norms. As a corollary, research in these areas cannot remain only privately funded. For car makers to make such cutting edge technology available in low-end passenger cars, they either need to be compensated for the research or the money for such research needs to come from public funds.

The challenges of doing so in the current post slowdown world are more political than commercial or technological. And political will and decisiveness is where the world at large faces a huge deficit today. Yet, hoping against hope, I believe the day is not far when using the mobile phone while driving will be a common act because it will not pose any real threat of road accidents thanks to technology!
.

Comments

Popular posts from this blog

How will travel industry transform post-Covid

Unlike philosophers, journalists and teenagers, the world of entrepreneurship does not permit the luxury of gazing into a crystal ball to predict the future. An entrepreneur’s world is instead made of MVPs (Minimum Viable Product), A/B Tests, launching products, features or services and gauging / measuring their reception in the market to arrive at verifiable truths which can drive the business forward. Which is why I have never written about my musings or hypothesis about travel industry – we usually either seek customer feedback or launch an MVPised version and gather market feedback. However, with Covid-19 travel bans across the globe, the industry is currently stuck – while a lot of industry reports and journalistic conjectures are out, there’s no definitive answer to the way forward. Besides there is no way to test your hypothesis since even the traveller does not know what they will do when skies open. So, I decided to don my blogger hat and take the luxury of crystal gazing...

A Guide to Privacy on Social Media [apps]

The recent announcement by WhatsApp to update its privacy terms - and 'accept or leave the app' stance - led to an exodus of users from Whastapp to competing, privacy-conscious apps such as Telegram or Signal. A week after the exodus began, Whatsapp clarified its stance - and WhatsApp's CEO went about providing a long Twitter clarification . And then, many returned, many who considered moving stayed put on Whatsapp. This post is meant for those who are still sitting on the fence - it clarifies questions like: What is this all about? What do I do? Is Whatsapp safe? I've heard Telegram is Russian - so how is it safer than Whatsapp? I can't move because my business contacts are on Whastapp - how do I secure myself? PS: I've modeled this post based on several conversations I've had with friends and family on this subject, dealing with the chain of questions they ask, then objections they raise, then clarifications they seek - and finally the change resistance ...

Learning from 11 years in KPMG

It is only when we give up what we have is when we can embrace the new! I quit my job at KPMG one year ago - 22 January 2016 was my last day with the firm. As I reflect back on that day, it felt more like a graduation day! The eerie mix of nostalgia, excitement, anxiety and blues of missing your friends. KPMG was not just my first job but also a place where I learnt everything that I represent professionally. KPMG is one of the institutions I deeply respect and love – and relationships I have built here will stay with me for my lifetime. In my entrepreneurial career as well, I am often reminded more of all the great things I have learnt over my 11 years in KPMG. An year gone by, I realize these learnings have stayed with me and apply equally to the world outside KPMG. Almost all would apply to those working in role of (internal or external) consultants but several are generic and can be applied across professions. I have tried to change the text so that the learnings sound ...