Image from Facebook - credit unknown A couple of days back while having a lunch conversation with colleagues, I declared that Whatsapp may not survive primarily because there is no stickiness in the product. In case of social networks like Facebook, even if a new platform with some differentiating features comes up, your relationships are very difficult to migrate to another platform. Hence, users will not switch from one social network to another unless there is a generational shift in the features between the old and new one (ex. migration from Orkut to Facebook in India), because of the effort needed to migrate all relationships to the new network again. In fact, this is one of the reasons Google plus is finding it so difficult to grab users from Facebook even though critics claim that Google Plus has a better conceptualized social networking features.  However, P2P messaging apps like Whatsapp, Line or Viber - lack any such stickiness because the relationships res...

New Yahoo Logo || Source: Razilabs Yahoo! has been a struggling tech giant for almost a decade now - especially since the rise of Google and later Facebook. Yahoo! which was the original haven for geeks and the Social Network cum a goto destination for everything else online in the 2000s has had to hire Google's ex-executive Marissa Mayer as its CEO to stay afloat. Recently, Yahoo revamped the UI for its (still) most relevant service Yahoo Mail along with a populist looking gift of 1 TB storage. Mayer was probably borrowing a page from her ex-employers' book by offering a bonanza storage along with some other features copied from its service GMail. As Times of India puts it: Yahoo's free email service is becoming a bit more like Google's Gmail as part of its second makeover in less than a year. The similarities to Gmail probably aren't coincidental. Yahoo CEO Marissa Mayer helped design some of Gmail's features while she was a top executive at Google...