There is a concept of perpetual bonds issued by Brazilian Banks. A perpetual bond never matures – you get interest on it whole life but you never get back the principal. Many finance wizards might be perplexed as to why such bonds sell, given the fact that interest rates are poised to dip lower in future. Brazilian banker's feel that it sells because banks have marketed these bonds on the basis of a theory that says Brazilian economy is poised for a makeover. This information is courtesy of my friend A , who visited Brazil recently and met some leading bankers there. He claims that this marketing of perpetual bonds is similar to 'India Shining' campaign unleashed by the previous BJP government. But while perpetual bonds are a success story in Brazil, the 'India Shining' campaign failed to get BJP back into power in India. Why? Here I draw from my previous post – the elite Indian finds infrastructure lacking and hence his faith in ‘India Shining’ is misty (he would r...