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How to create a successful online business

This post is based on content from guest author Aisha Singh  - many thanks Aisha! When you think about a successful online business, names like Amazon, eBay or Flipkart come to mind. While these companies have mushroomed from garage ventures into colossal corporations, there are also millions today who are making a living out of online properties which are capable of more or less running themselves - think of blogs, classified websites, tech help forums, and even YouTube channels. Case in point - Amit Agarwal , who after working with brands like Merrill Lynch quit his job to become India’s first professional blogger. Running an online businesses is not only exciting but also many a times allows the owner more time to engage in leisurely activities rather than being stuck in a corporate job all day long. Creating a successful online business is of course no easy feat and you will have to work very hard in the first few months/years in order to reap the rewards later on....

Lessons from an evening in Ladakh

I visited Ladakh close to two years ago with my parents; since we went there close to beginning of winters, we had to keep our trip short and that left us with less time to acclimatize ourselves to the weather. Out of the 4 days we planned to spend, my parents felt a little sick on the second day and could not join us for the sightseeing. On that day, we had planned to visit places around Leh which included the visiting the Thiksey Gompa (Monastery). I liked the place so much that I wanted my parents to visit the place - so on the next day, after we finished our day long itinerary, I insisted we take a shot at visiting Thiksey again. As luck would have it, we reached the monastery just when it started getting dark (after which usually the doors are closed to visitors), but chanced to get entry into the main gate. However, to my disappointment, the doors of the main temple were closed by the time we climbed up. We were about to turn back when my brother spotted a young lama, in h...

End of Expressway - 4 days ahead :-)

My life has been running at express speeds for more than the past 6 months and I mean it quite literally. It started in December when my cousin got married in Nagpur, a day after my third wedding anniversary (which we celebrated with the whole of my paternal extended family on the eve of my cousin's wedding). We returned from the wedding and within days proceeded to Pune for the Baby Shower, which was immediately followed by Divya moving over to Indore for the next few months. I went to escort her to Indore, and directly flew to Kolkata to a close friend's wedding. Since then, my schedule has been pre-decided for every weekend - a compulsory travel to Indore every fortnight, and spending many (or rather most) in between weekends in Pune with my parents (except the few when they came over or I had too much office work piled up to manage a Pune trip). So much so that, this Friday, when I told the maid to come on a Saturday, she gave me the look for the boss who asks you to w...

The futility of struggles in Mumbai

I live in Mumbai and while it has become routine for people to sing praises of the city, idolize the 'struggles' they face here, there are   some people , who see the naked thruth through the Stockholm Syndromed reactions of ' Mumbaikars ', and talk sense! Today I plan to add my take to this line of thought. I live in Powai, specifically in the Hiranandani locality of Powai - probably one of the most urbane spaces developed in Mumbai - paved streets, proper footpaths, angled / curved turns etc. Traffic flow has been planned to be regulated well; even then every morning between 8:15am and 8:30am, there is a cacophony of cars honking their way on the road beside my apartment. The reason is that there's a school in the alley behind my house and since it starts at 8:30am, cars of parents who have come to drop their wards occupy one lane of slow moving traffic. I am sure there are several commuters who pass this point every day at this hour and get stuck in this...

Liberating religion from confines of social restrictions

Even though it might have become quite a personal statement in the West, religious conversion is still a topic of taboo in India - considered sensitive both by the communal and secular forces, given the treatment quite akin to that given to the subject of sex. Indeed, where religion itself is a political weapon used by both the right and the middle (thankfully, the left in India is intellectually inclined and hence does not debate religion), religious conversion is a topic more vitriolic than religion itself. But when we do observe the pattern of religious conversion, we will realize that barring some celebrities, people (even celebrities) do not change religion for matters of "faith in a given (form of) god(s) or traditions/ beliefs of a given religion", but more for the social treatment meted out to and by the followers of the religion to fellow believers. Whether it was Babasaheb Ambedkar embracing Buddhism after being ostracized for being a "low-caste" Hi...

Vishram: विश्राम (Arthvyavastha - Part V)

Continued from here: Viraam: विराम (Arthvyavastha - Part IV ). "Guruji!", Saakshaat called out to Kalpakji, his teacher (Guru) as they walked towards the Banyan tree in front of the Panchayat Bhavan, "You remember there used to be days when you would announce a test only to make us study the whole night, and then announce a cancellation the next day when everyone came ready for it?" Kalpakji smiled, he knew what Saakshaat was hinting at. "Yes, I do. But remember when the same exam was announced two weeks later, you all were better prepared for it! Do you agree Aanglesh?", Kalpakji had deliberately asked Aanglesh, noticing that he had been quiet all along after the meeting. "Yes Guruji, but you know - one thing that always made me study harder for every exam?" Kalpakji could not guess where this was going, he looked questioningly towards Saakshaat, but he too was clueless. Aanglesh replied on his own - "the fact that I knew I will be jud...

Viraam: विराम (Arthvyavastha - Part IV)

Continued from here  (Vinimay: Arthvyavastha - Part III) When Saakshaat informed Aanglesh that his father Seth Pramanikji would also accompany Pramukhji, colour drained from Aanglesh's face. Aanglesh told Saakshaat that his father was a staunch disciple of Pramukhji and was as much in doubt of the tamrapatrak schemes as Pramukhji himself. This was a jolt to Saaskshaat, he had never expected that Pramanikji, a trader himself and whose son was the first and the largest beneficiary of the tamrapatrak vyvastha would be against the novel concept. He had expected Pramanikji's presence to bolster their position, but now on the contrary he felt even more vulnerable. Saakshaat and Aanglesh had spent the whole night preparing for meeting Pramukhji and Pramanikji. They talked to Anugam about any positives of tamrapatraks which he could identify to impress the village elders with. Anugam mentioned that the tamrapatrak scheme had benefited the society in two major ways - first that ...

Starting a "Dot Com"? Don't.

I met a young group of student entrepreneurs today who came to me for some basic advice on how they can start up a new online video portal. Their idea was to open a niche video portal and cultivate a community around it - in the process helping content owners / producers with the technology and sharing revenue with them. The idea wasn't unique but one of the co-founders had a good insider connect within the artist community which he hoped to use in content aggregation and building audience. They had identified a team of programmers in Hyderabad who would be able to do all the "coding" for their video portal, and they would do the groundwork. My immediate advice to them was - don't create a website ! Counterintuitive as it may sound, the time for starting websites and portals from ground up is long over. The time now is to start 'services' and not 'websites'. The web has come a full circle, from the days it was a haunt of Geeks, to today when eve...

Arbit - the spiritual side

Arbit Choudhury For the uninitiated, Arbit Choudhury is a web-comic run by 4 friends (including me) focusing on Management jargon related humour and features 'Arpit Choudhury' - a B-school student in India who is famous for his wisecracks among his friends. We release regular comics - you can subscribe to them on Facebook , Twitter or email . Way back in 2004 when we started Arbit , we had initially chosen a different name for it - it was part parody of a then famous Management Guru, part a play on words (something which Arbit is famous for!).  We for some reason did not like the name and asked our friends to suggest other names - of the several names which were proposed, "Arbit" was one. While I and Shubham were convinced of the name 'Arbit', Hemant wasn't quite so. So we ended up going back to our friends, conducted a poll on the NITIE LAN, and "Arbit" won! But it was not until recently that the spiritual relevance of this name we g...

Space - the final frontier!

About 8 years ago, I blogged about how our generation has disappointed the science fiction writers by not making much progress in the area of Space Travel - something considered achievable by them by the 21st century. Space however is an area where we may not have matched fictional expectations in any form. We have an international space station in place but that I believe is a far cry from a space city and the days of Star Trek do not seem close enough. Time has come, when we will redeem our honour soon.  Space hasn't progressed much in the past few decades because it has remained, until now, a high expense, high government (funded and) controlled industry; much like Telecom sector in India until 2000s and Banking until 90s. Also, entry barriers in terms of cost and regulation made experimentation difficult, which in turn made risk taking difficult. Less risk taking meant less chance of disproportionate reward, lesser private sector involvement resulting ultimately into les...