As we approach 2014, the din of election rhetoric grows louder - the media and general public discourse alike get influenced by what the politicians put forward and portray. In such an atmosphere, while it is imperative that the real issues should boil to the surface, to the contrary, personality clashes and rhetorical debates will take center stage. One such debate being pushed to forth by the BJP is the comparison's between their PM candidate Narendra Modi and Congress (not yet announced) probable candidate Rahul Gandhi. There are those who accept this contest as one of personalities, and even try to justify the ideological bankruptcy of Rahul Gandhi as his style of leadership ; however most commentators concede [ 1 , 2 , 3 ] that Modi triumphs Gandhi in most sphere's of personality comparisons. Gandhi on his part has tried hard to break the jinx on him; he tried to instill internal democracy within the party, spoke several times against the party's decisions suppor...