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Quotes from David Ogilvy

Sourced from: http://en.wikiquote.org/wiki/David_Ogilvy
  • When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
  • Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.
  • It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.
  • We all have a tendency to use research as a drunkard uses a lamppost -- for support, but not for illumination.
  • The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
All of the quotes above are for advertisers - but I think they are equally relevant for people involved in web development, product development, recruitment .... any kind of business management (especially the first one!)
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  1. Wondering Wanderer11:31 PM

    David Ogilvy did have the gift of the gab. I came across a lot of these quotes while working in O&M's HQ in NY.

    ReplyDelete

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