Marketing Gimmick or Market Reality?

As a part of promotions for the latest flick title 99, some theatres were offering 2 tickets for Rs 99.

Call it a marketing gimmick for the movie's popularization or a taste of market reality for the strike-stricken movie-theatre-multiplex market, but its an awsome offer ... almost 1/4th the(old) prices; multiplexes showing desperate reflexes still their muscle flexes (PJ credit: Arijit).

And I thought someone was giving away branded wrist watches for Rs.99

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